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Playable Retail Media™

XR Playbook helps brands and agencies deploy proven interactive ad formats built to drive engagement, capture first-party data and improve campaign performance.

Book an Opportunity Mapping Call

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.

About

XR Playbook turns interactive campaign ideas into deployable advertising so brand and agencies can move faster from concept to measurable execution.

Learn more

About

XR Playbook turns interactive campaign ideas into deployable advertising so brand and agencies can move faster from concept to measurable execution.

Learn more

About

XR Playbook turns interactive campaign ideas into deployable advertising so brand and agencies can move faster from concept to measurable execution.

Learn more

Services

The XR Playbook stack

A four-layer system designed to help agencies and brands launch interactive campaigns faster - with less risk and more measurable outcomes.

Aerial view of a winding road surrounded by dense green and yellow trees, showcasing nature’s vibrant colors.

XR Opportunity Mapping

Identify where interactive marketing can create measurable business value.

Aerial view of a winding road cutting through rocky terrain and sandy landscape.

Format Library Licensing

License interactive ad formats designed for repeatable campaign deployment.

Aerial view of a winding road cutting through rocky terrain with patches of grass.

Deploy Campaigns

Customise and launch interactive campaigns using proven format infrastructure.

Aerial view of a winding road surrounded by dense green and yellow trees, showcasing nature’s vibrant colors.

Platform & Promotions Integrations

Connect interactive campaigns into your promotions, loyalty and data ecosystem.

Services

The XR Playbook stack

A four-layer system designed to help agencies and brands launch interactive campaigns faster - with less risk and more measurable outcomes.

Aerial view of a winding road surrounded by dense green and yellow trees, showcasing nature’s vibrant colors.

XR Opportunity Mapping

Identify where interactive marketing can create measurable business value.

Aerial view of a winding road cutting through rocky terrain and sandy landscape.

Format Library Licensing

License interactive ad formats designed for repeatable campaign deployment.

Aerial view of a winding road cutting through rocky terrain with patches of grass.

Deploy Campaigns

Customise and launch interactive campaigns using proven format infrastructure.

Aerial view of a winding road surrounded by dense green and yellow trees, showcasing nature’s vibrant colors.

Platform & Promotions Integrations

Connect interactive campaigns into your promotions, loyalty and data ecosystem.

Services

The XR Playbook stack

A four-layer system designed to help agencies and brands launch interactive campaigns faster - with less risk and more measurable outcomes.

Aerial view of a winding road surrounded by dense green and yellow trees, showcasing nature’s vibrant colors.

XR Opportunity Mapping

Identify where interactive marketing can create measurable business value.

Aerial view of a winding road cutting through rocky terrain and sandy landscape.

Format Library Licensing

License interactive ad formats designed for repeatable campaign deployment.

Aerial view of a winding road cutting through rocky terrain with patches of grass.

Deploy Campaigns

Customise and launch interactive campaigns using proven format infrastructure.

Aerial view of a winding road surrounded by dense green and yellow trees, showcasing nature’s vibrant colors.

Platform & Promotions Integrations

Connect interactive campaigns into your promotions, loyalty and data ecosystem.

Why XR Playbook.ai

Built for real marketing challenges

We don’t sell AR for the sake of AR. We build interactive infrastructure designed to solve actual business problems.

Increase campaign engagement

Turn passive ad inventory into active participation.

A hand holding a black pen, poised to write or draw on a surface.

Improve first-party data capture

Use gameplay and reward mechanics to improve opt-ins.

Improve
promotional
participation

Increase redemption, reward unlocks and repeat engagement.

Create stronger retail media experiences

Award winning

A shiny silver trophy on a black base, symbolizing achievement and victory.

0+

0+

years AR/XR experience

Testimonials

Trusted by brands, agencies and innovation teams

Built on 12+ years of AR execution and 25 years of digital marketing strategy.

Book an Opportunity Mapping Call

Testimonials

Trusted by brands, agencies and innovation teams

Built on 12+ years of AR execution and 25 years of digital marketing strategy.

Book an Opportunity Mapping Call

Testimonials

Trusted by brands, agencies and innovation teams

Built on 12+ years of AR execution and 25 years of digital marketing strategy.

Book an Opportunity Mapping Call

Resources & insights

Fresh thinking on interactive advertising, retail media and XR measurement

View all

Close-up of evergreen foliage, showcasing vibrant green needles densely packed together.

Strategy

May 11, 2025

XR Starts Before the Store

What if the most valuable XR moment happens before the shopper even enters the store?

Close-up of blue flowers, glistening with droplets of water, creating a serene and calming atmosphere.

Retail Media

May 4, 2025

In-Store XR: Where Retail Media Gets Interesting

How can brands make in-store retail media more interactive at the exact purchase decision moment?

Close-up of vibrant purple flowers with droplets of water, creating a rich, textured background.

Measurement

Mar 16, 2025

The Closed-Loop XR Model

A close-up of dark, black roses with soft petals, creating an elegant and moody floral arrangement.

Experience Design

Apr 6, 2025

After Purchase Is Where the Real Value Begins

A close-up view of dark green leaves, creating a lush, textured background with subtle variations in color.

Strategy

Mar 28, 2025

XR Is Not a Channel. It’s a Layer.

Resources & insights

Fresh thinking on interactive advertising, retail media and XR measurement

View all

Close-up of evergreen foliage, showcasing vibrant green needles densely packed together.

Strategy

May 11, 2025

XR Starts Before the Store

What if the most valuable XR moment happens before the shopper even enters the store?

Close-up of vibrant purple flowers with droplets of water, creating a rich, textured background.

Measurement

Mar 16, 2025

The Closed-Loop XR Model

A close-up of dark, black roses with soft petals, creating an elegant and moody floral arrangement.

Experience Design

Apr 6, 2025

After Purchase Is Where the Real Value Begins

Resources & insights

Fresh thinking on interactive advertising, retail media and XR measurement

View all

Close-up of evergreen foliage, showcasing vibrant green needles densely packed together.

Strategy

May 11, 2025

XR Starts Before the Store

What if the most valuable XR moment happens before the shopper even enters the store?

Close-up of blue flowers, glistening with droplets of water, creating a serene and calming atmosphere.

Retail Media

May 4, 2025

In-Store XR: Where Retail Media Gets Interesting

How can brands make in-store retail media more interactive at the exact purchase decision moment?

Close-up of vibrant purple flowers with droplets of water, creating a rich, textured background.

Measurement

Mar 16, 2025

The Closed-Loop XR Model

A close-up of dark, black roses with soft petals, creating an elegant and moody floral arrangement.

Experience Design

Apr 6, 2025

After Purchase Is Where the Real Value Begins

A close-up view of dark green leaves, creating a lush, textured background with subtle variations in color.

Strategy

Mar 28, 2025

XR Is Not a Channel. It’s a Layer.

FAQ

Frequently asked questions

Here are the top questions our clients ask before getting started.

Do I need internal XR capability?

No. XR Playbook.ai acts as your strategy, production and deployment partner.

Can your formats connect into our CRM or promo systems?

Yes. We build around your ecosystem, whether that’s promotions, loyalty, CRM or retail media.

Do you build custom experiences?

Yes—but we always start with our format library first to reduce cost and speed up deployment.

Do you license your formats?

Yes. Agencies and brands can license formats for repeatable campaign deployment.

What is XR Retail Media?

XR Retail Media turns traditional retail touchpoints (like QR codes, packaging, and in-store placements) into interactive immersive experiences that drive engagement and conversion.

Ready to build interactive campaigns that perform?

Whether you need a campaign, a repeatable ad format or a platform integration, XR Playbook helps you move from concept to measurable execution.

Book an Opportunity Mapping Call

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to build interactive campaigns that perform?

Whether you need a campaign, a repeatable ad format or a platform integration, XR Playbook helps you move from concept to measurable execution.

Book an Opportunity Mapping Call

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to build interactive campaigns that perform?

Whether you need a campaign, a repeatable ad format or a platform integration, XR Playbook helps you move from concept to measurable execution.

Book an Opportunity Mapping Call

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

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