Research & insights

The XR Playbook blog

Research, frameworks, and practical thinking for brands and agencies exploring immersive marketing.

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Close-up of evergreen foliage, showcasing vibrant green needles densely packed together.

Strategy

May 11, 2025

XR Starts Before the Store

Understand what makes a net-zero plan trustworthy—and how to avoid greenwashing.

Close-up of evergreen foliage, showcasing vibrant green needles densely packed together.

Strategy

May 11, 2025

XR Starts Before the Store

Close-up of blue flowers, glistening with droplets of water, creating a serene and calming atmosphere.

Retail Media

May 4, 2025

In-Store XR: Where Retail Media Gets Interesting

Understand what makes a net-zero plan trustworthy—and how to avoid greenwashing.

Close-up of blue flowers, glistening with droplets of water, creating a serene and calming atmosphere.

Retail Media

May 4, 2025

In-Store XR: Where Retail Media Gets Interesting

Close-up of vibrant purple flowers with droplets of water, creating a rich, textured background.

Measurement

Mar 16, 2025

The Closed-Loop XR Model

Understand what makes a net-zero plan trustworthy—and how to avoid greenwashing.

Close-up of vibrant purple flowers with droplets of water, creating a rich, textured background.

Measurement

Mar 16, 2025

The Closed-Loop XR Model

A close-up of dark, black roses with soft petals, creating an elegant and moody floral arrangement.

Experience Design

Apr 6, 2025

After Purchase Is Where the Real Value Begins

Understand what makes a net-zero plan trustworthy—and how to avoid greenwashing.

A close-up of dark, black roses with soft petals, creating an elegant and moody floral arrangement.

Experience Design

Apr 6, 2025

After Purchase Is Where the Real Value Begins

Ready to build interactive campaigns that perform?

Whether you need a campaign, a repeatable ad format or a full integration into your ecosystem, XR Playbook.ai helps you move from concept to measurable execution.

Book an Opportunity Mapping Call

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to build interactive campaigns that perform?

Whether you need a campaign, a repeatable ad format or a full integration into your ecosystem, XR Playbook.ai helps you move from concept to measurable execution.

Book an Opportunity Mapping Call

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to build interactive campaigns that perform?

Whether you need a campaign, a repeatable ad format or a full integration into your ecosystem, XR Playbook.ai helps you move from concept to measurable execution.

Book an Opportunity Mapping Call

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

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